It’s no secret that the perfect SEO strategy is constantly changing. With the dynamic nature of society today, and the need to constantly innovate in order to remain relevant, it’s really no surprise.
New technologies and new ways of thinking are coming together to renovate the search engine experience. And while Google is reluctant to share the makeup of their algorithm, there are some trends that it is clear have made the cut.
As part of a vital criterion, these features are sure to be honed as sites aim to increase their page rankings. Keep reading to learn more about the five Sydney SEO trends that have taken off in 2018!
User experience (UX)
User experience (UX) is essential to your site’s SEO. If you’re not sure what it is, UX refers to a multitude of elements, such as site speed, design, and quality and relevancy of content.
Make sure that your site design is up-to-date and easy to navigate. It is also essential that your webpage doesn’t take too long to load, as this will lead to a high bounce rate.
It is important to always be tracking your site analytics and understand how your visitors are using your site. You should use this information to improve your UX and SEO ranking!
Optimization based on intention
Google’s algorithm is switching it up to optimize search results based on the intention of the search. This will be a fairly large change, and a great example of how the search engine is innovating to improve the customer experience.
For example, if the keyword searched has a strong intention of buying linked to it, such as “cheap earphones”, Google will move e-commerce sites higher in the search results, even before more authoritative sites such as big news sites.
If the keywords had a clear search intention for information, however, such as “the worst cheap earphone in 2018”, these major media sites would take precedence over e-commerce sites.
This change will allow content to be more suitably matched to keyword searches.
Providing instant answers
The previous role of meta-description was to provide a summary of what your content is about in order to engage the reader to read more.
However, with the rise of voice search and an increasing emphasis on instant gratification, it becomes more important to provide the answers users are looking for – fast.
Virtual assistants need to be able to find the answer they’re looking for fast, and not having to scan through lengths of writing to do so is a great advantage. Adapting your content to suit voice-based searches is a good SEO strategy in response to this.
SEO strategies for voice search
As mentioned above, voice searches are becoming a popular way to access information via search engines. Because of this, the nature of keyword search is also adapting.
As people opt to speak rather than type their searches, keywords are changing to being longer-tailed and having accurate syntax. People are far more likely to say a complete phrase than a few key words as they would type.
SEO strategies are being adjusted accordingly, as this changing social feature impacts on keyword research.
Ranking based on mobile-friendliness
Having mobile-friendly content is vital as it becomes apparent that a large proportion of online browsing is now done on mobile devices.
Some factors which affect this include site design, text, and page speed. Optimizing the user experience for a mobile screen is important to ensure your site’s SEO is at its best.
Google is ranking pages based on how mobile-friendly they are in order to provide the best experience for those on mobile devices, so don’t risk getting pushed to the back!